In recent years, the pharmaceutical industry has been interested in the concept of online sales presentations (sometimes known as online detailing or eDetailing). This is seen as either in place of or supplementary to visits by sales representatives. To investigate the practicality of this, Medix asked doctors in the UK, the USA, France, Germany and India for their views on the concept. The results of our surveys showed that many doctors were interested in online detailing and are willing to give it a try. Please contact Medix for details.

From time to time, Medix invites members to access online sales presentations. The format is similar to that of Medix surveys and online presentations include a strong interactive and research element. Because of their promotional nature, however, respondents cannot be remunerated in the same way as they are for research questionnaires. Awards for online details are made in accordance with the Code of Practice of the Association of the British Pharmaceutical Industry.